CRIATERRA

CRIATERRA’S MISSION IS TO INTRODUCE CONSTRUCTION
PRODUCTS WITH THE LOWEST CARBON FOOTPRINT POSSIBLE
WITHOUT COMPROMISING ON QUALITY

CRIATERRA was founded to re-engineer the way construction materials are manufactured and introduce fully regenerative building products. It is CRIATERRA’S goal to become a leader in developing the most innovative cradle to cradle materials and production methods for construction. Towards this end the company developed manufacturing technologies which replace the conventional kiln-firing processes and produce fully recyclable, high performance and practical construction materials.
CRIATERRA Innovations is proud been selected for funding from the European Innovation Council (EIC) Accelerator and the Israel Innovation Authority. CRIATERRA is committed to developing construction products that meet the strictest criteria for regenerative products with properties that adhere to, and exceed, building material standards. We have proven that greening the building supply chain is attainable with our wall tiles.

CRIATERRA INNOVATIONS SUPPORTS
THE SUSTAINABLE DEVELOPMENT GOALS

Industrial Innovation and Infrastructure
Sustainablee cities and communities
Responsible consumption and production

HOW IT ALL BEGAN

THE STORY OF CRIATERRA BEGAN IN INDIA,
WHEN I HAD MY VERY FIRST CUP OF REAL INDIAN CHAI.

The story of CRIATERRA began in India, when I had my very first cup of real Indian chai. Like any local, after drinking my chai, I tossed the magical sun-dried clay cup to the ground, allowing it to become earth instantly once again.

This experience sparked my designer’s curiosity: how could products, like people, come from Dust, and to Dust return?

This moment started a research towards CRIATERRA’s

technology that leans on a great tradition of producing native products and buildings with earth.

Our R&D process applied contemporary science and technology to native knowledge aiming to transform this rich heritage to a leading industrial sustainable technology. Through this process I discovered that this knowledge also existed in my very own family, and that my grandmother built earth ovens in Iraq in a very similar technology that inspired CRIATERRA’s research.

MEET OUR TEAM

  • ADITAL ELA

    FOUNDER & CEO

    Sustainability Expert
    MA. Industrial Design

  • LEAT APPLBAUM

    CFO & BOARD DIRECTOR

    C.P.A Accounting
    Financial Manager

  • DAPHNA WIENER

    CHAIRPERSON

    Business Development & Strategic Planning

  • DICK SALE

    SALES

    European Sales Expert

  • ARINA CENSOR

    R&D & PROCESS ENGINEER

    BSc Geological & Earth sciences

  • LIOR NAHUM

    R&D MANAGER

    PhD. Building Materials
    Construction Engineer

  • ZVI COHEN

    CHIEF MATERIAL SCIENTIST

    PhD. Material Engineering

  • SIVAN ABRAMOVICH

    CONTROLLER

    B.A Business Management & Accounting

  • DUDU DAHAN

    DESIGN & R&D

    Industrial Designer, B.Design

  • SHARON SAUL

    PRODUCTION PLANNING AND CONTROL

  • SNIR LARON

    R&D TECHNICIAN

  • RACHELI WEISS

    R&D TECHNICIAN

  • GRIGOL CHICHVEISHVILI

    PRODUCTION & R&D ASSISTANCE

  • KATERINA ALEXANDROV

    DESIGN

    Interior Designer, B. Design