Criaterra

CRIATERRA develops Advanced Earth Technologies and fabricates deeply sustainable products that are as strong as concrete and at the same time embody the vision of a circular economy.

Our eco-innovative technology allows the mass production of constructive three dimensional elements as well as interior products.

CRIATERRA’s Advanced Earth Technology was developed during an extensive 3 year scientific R&D process with hundreds lab tested samples.

CRIATERRA was founded by its CEO Adital Ela, a sustainability designer and impact driven entrepreneur. CRIATERRA is lead by a creative team of designers and material engineers including Zvi Cohen, Elor Levy and Dan Eliash.

The story of CRIATERRA began in India, when I had my very first cup of real Indian chai. Like any local, after drinking my chai, I tossed the magical sun-dried clay cup to the ground, allowing it to become earth instantly once again.

This experience sparked my designer’s curiosity: how could products, like people, come from Dust, and to Dust return?

This moment started a research towards CRIATERRA’s

technology that leans on a great tradition of producing native products and buildings with earth.

Our R&D process applied contemporary science and technology to native knowledge aiming to transform this rich heritage to a leading industrial sustainable technology. Through this process I discovered that this knowledge also existed in my very own family, and that my grandmother built earth ovens in Iraq in a very similar technology that inspired CRIATERRA’s research.