CRIATERRA
CRIATERRA’S MISSION IS TO INTRODUCE CONSTRUCTION
PRODUCTS WITH THE LOWEST CARBON FOOTPRINT POSSIBLE
WITHOUT COMPROMISING ON QUALITY
HOW IT ALL BEGAN
THE STORY OF CRIATERRA BEGAN IN INDIA,
WHEN I HAD MY VERY FIRST CUP OF REAL INDIAN CHAI.
The story of CRIATERRA began in India, when I had my very first cup of real Indian chai. Like any local, after drinking my chai, I tossed the magical sun-dried clay cup to the ground, allowing it to become earth instantly once again.
This experience sparked my designer’s curiosity: how could products, like people, come from Dust, and to Dust return?
This moment started a research towards CRIATERRA’s
technology that leans on a great tradition of producing native products and buildings with earth.
Our R&D process applied contemporary science and technology to native knowledge aiming to transform this rich heritage to a leading industrial sustainable technology. Through this process I discovered that this knowledge also existed in my very own family, and that my grandmother built earth ovens in Iraq in a very similar technology that inspired CRIATERRA’s research.
MEET OUR TEAM
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Adital Ela
FOUNDER & CEO
Sustainability Expert
Industrial Designer -
Leat Applbaum
CFO & BOARD DIRECTOR
C.P.A in Accounting
Financial Manager -
Daphna Wiener
CHAIRPERSON
Business Development
& Stragic Planning -
Dick Sale
SALES
European Sales Expert
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LIOR NAHUM
R&D MANAGER
PhD. in building materials
Constraction Engineer -
LAMIS ABDELGHAFER
CONTROLLER
B.A in Accounting and Political Science
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ILAN PARDO
SALES & MARKETING
Customer relations
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ANAT DADIA
OPERTIONS
Operations Manager
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DAFNA BONDY
CUSTOMER SERVICE
Interior Designer, B.Design
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ELROI OSHRI
PRODUCTION LINE R&D
Mechanical Engineer, BA
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LIRAN MENAHEM
MATERIAL SCIENTIST
M.Sc in Materials Science & Engineering
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DUDU DAHAN
R&D FOR PRODUCTION
Industrial Designer, B.Design
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SHAY SHIMONOV
PRODUCTION & R&D ASSISTANCE
Industrial Designer
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ISAAC ADJEPONG
PRODUCTION & R&D ASSISTANCE
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MICHAEL SHTILIN
PRODUCTION & R&D ASSISTANCE
Mechanical Engineer, BA
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LIEL DAHAN
PRODUCTION & R&D ASSISTANCE